LONDE offers carefully curated, elevated wardrobe staples that are made to last. Each style is available in strictly limited quantities.

Our style philosophy is effortless, timeless and unique. We believe in dressing for ourselves, first and foremost. And secondly for the female gaze - our girlfriends, that chic colleague, and stylish strangers whose look you'd love to steal.

We work with South Korean labels to bring you pieces that are timeless in essence, but carry a distinctive twist - an exaggerated cuff, a unique fold, or update silhouette, or a striking colour.

Quality is crucial to us as we want each piece to last. That's why we ensure fabric production and garment construction remain in South Korea. The labels we work with source their fabrics from local, high-quality manufacturers. Each piece is then sewn with care in Seoul, South Korea's capital city.